The Most Visually Exciting Magazines of the 1970s and ’80s

 Lloyd Ziff, Visionary Photographer and Art Director


ENGLISH ASSIGNMENT

(Photography Article)
Group 9



  Mr. Ziff at his home in Orient Point, N.Y., in 2013. After having a heart attack in 1999, he quit art direction to focus on his photography.

THE STORY OF LLOYD ZIFF

Lloyd Ziff was born on Sept. 27, 1942, in Detroit, the only child of Frances (Maimes) Ziff and Max Ziff, an upholsterer. Lloyd’s father died when Lloyd was 5, and Mr. Ziff moves to Los Angeles. He graduated from Beverly Hills High School and in 1967 earned a Bachelor of Fine Arts degree from Pratt Institute in Brooklyn.

His first job was in the design department of McCall’s magazine. He stayed there for about a year before moving to CBS Records, where Mr. Ziff designs album covers. He was nominated for a Grammy for the 1972 reissue “Bessie Smith: The Empress.” In addition to his husband, an artist whom he met in 1979 and married in 2008, Mr. Ziff survives by his stepchildren, Pond and Chandra Kelemen, and four grandchildren. Among the many magazines Mr. Ziff worked at or developed in the 1990s were Travel & Leisure and Joe, a quirky but short-lived general-interest title started by Starbucks and backed by Time Inc.

In 1999, Mr. Ziff had a heart attack and quit art direction to focus on his photography. His work is in the permanent collections of the Los Angeles County Museum of Art and the International Center of Photography in Manhattan, among other institutions. Mr. Ziff uses a 35-millimeter Leica and, like Henri Cartier-Bresson had a knack for capturing the “decisive moment.” His Los Angeles and New York City streetscapes are love stories to each city’s architecture and street life. His work grew more intimate as he grew older and turned his camera on his family and friends. Mr. Ruscha said he once asked Mr. Ziff why he stayed so long in magazines. “‘Oh,’ he said, ‘I’m only in it for my friends, so I can give them work.’”


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What makes this text interesting?

           Explaining the visionary journey of photography and art director Lloyd Ziff

When did Mr. Lloyd Ziff start his career?

           In 1967 earned a bachelor of fine arts degree from Pratt institute in brooklyn

Where did Mr. Lloyd Ziff first get his job?

           His first job was in the design department of McCall' magazine.

Who is featured in this article?

           Mr. Lloyd ziff

Why did Mr. Ziff quit being art director?

           Because he had a heart attack, So he focused on photography


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How Mr. Ziff become a photograpy professional?


Lloyd Ziff's career trajectory showcases a transition from graphic design to photography, driven by both professional experiences and personal interests. He initially worked as a designer for McCall's magazine, then moved to CBS Records to design album covers. After a heart attack in 1999, Ziff shifted focus to photography, a field where his work received significant recognition. His photography is noted for its portrayal of urban life and personal moments, reflecting his evolution from magazine art direction to a more personal artistic expression.


Verbal

He and his mother moved to Los Angeles

He graduated from Beverly Hills High School

In 1967 earned a Bachelor of Fine Arts degree from Pratt Institute in Brooklyn

He stayed there for about a year

Where he designed album covers

He met in 1979 

And married in 2008

Mr. Ziff is survived by his stepchildren

Title started by Starbucks 

And backed by Time Inc.

He use a 35-millimeter Leica

Henri Cartier-Bresson had a knack for capturing the “decisive moment.”

More intimate as he grew older 

And turned his camera on his family and friends

Why he stayed so long in magazines

So I can give them work.’”


Nominal

Lloyd Ziff was born on Sept. 27, 1942, in Detroit

When Lloyd was 5

His first job was in the design department of McCall’s magazine

In the 1990s were Travel & Leisure and Joe

His Los Angeles and New York City streetscapes are love stories to each city’s archit

ecture and street life


TENSES

Simple Present

Mr. Ziff designs album covers

          Pattern: "Mr. Ziff" (subject) + "designs" (v-s)

Mr. Ziff uses a 35-millimeter Leica

          Pattern: "Mr. Ziff" (subject) + "uses" (v-s)

Mr. Ziff survives by his stepchildren

          Pattern: "Mr. Ziff" (subject) + "survives" (v-s)


Simple Past

Lloyd’s father died when Lloyd was 5

          Pattern: "Lloyd's father" (subject) + "died" (v-2)

He graduated from Beverly Hills High School

          Pattern: "He" (subject) + "graduated" (v-2)

His work grew more intimate

          Pattern: "His work" (subject) + "grew" (v-2)


Present Continuous

Henri Cartier-Bresson had been a knack for capturing the “decisive moment.”

          Pattern: "Henri Cartier-Bresson" (subject) + "had" + "been" + "capturing" (continuous form)


ACTIVE & PASSIVE SENTENCE

Active: Mr. Ziff designs album covers

          Passive: Album covers are designed by Mr. Ziff

Active: Mr. Ziff uses a 35-millimeter Leica

          Passive: A 35-millimeter Leica is used by Mr. Ziff

Active: Henri Cartier-Bresson is capturing the “decisive moment.”

          Passive: The “decisive moment” is being captured by Henri Cartier-B

resson

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